Proximity Marketing - A Reflection on The End of Funnel Thinking
February 15, 2026
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Transcript:Â
Proximity Marketing -Â A Reflection on Trust, Time, and the End of Funnel Thinking
For the last twenty years, most professionals were taught to think about marketing through the lens of direct response.
Capture attention.
Drive traffic.
Optimize conversion.
Measure return on ad spend.
R...